In a digital world crowded with ads, fleeting social posts, and endless notifications, there’s one channel that continues to quietly outperform them all—email. Despite...
Introduction: Why Metrics Matter in Email Marketing
Sending campaigns without tracking results is like running ads with no idea who clicked—you might get lucky, but...
If you think email copywriting is just about slapping words together and hoping for clicks, you might as well start sending carrier pigeons instead....