Let’s be honest—every year, someone says email is dead. But here we are in 2025, and email marketing is still helping businesses grow while social media platforms keep changing the rules. The reason? Email gives you direct access to your audience’s inbox—and their attention. But here’s the thing: if your emails are boring or confusing, no one will click. That’s why email copy writing is so important.
Good email copy writing makes sure your emails not only get opened but also drive people to take action. If you want more clicks, more sales, and an audience that actually enjoys reading your emails, your persuasive email copy needs to be clear, helpful, and maybe even a little fun.
In this post, we’ll share the email click-through rate tips and tricks to help you write emails that get real results—and not just sit in someone’s inbox.
Want email copy that gets clicks (and sales)? Book your consultation with Tulsa Marketing Experts today.
Know Your Audience (Before You Write a Word)
Before you even think about writing, you need to know exactly who you’re talking to. That means dividing your email list into smaller groups (this is called segmenting) so you can send the right message to the right people. If you send the same email to everyone, don’t be shocked when nobody clicks.
When you understand your audience’s needs, problems, and what excites them, your email copy writing will instantly get better. You’ll be able to use the right tone, answer their biggest questions, and show them that you truly get where they’re coming from.
Using email marketing personalization also makes your emails feel like a one-on-one chat—not a sales pitch blasted to thousands of people. And guess what? People are way more likely to click when they feel understood.
Now that you’ve figured out who you’re writing to, it’s time to focus on the first thing they’ll see—your subject line.
Want help turning your emails into personal conversations that convert? Book your consultation with Tulsa Marketing Experts today.
2. Craft Irresistible Subject Lines and Preheaders
Let’s be honest—if your subject line doesn’t grab attention, nobody’s reading the rest. You could have the best email copy writing in history, but it won’t matter if your email sits unopened. That’s why writing effective subject lines and preheaders are your first (and sometimes only) chance to hook readers.
Write subject lines that spark curiosity, promise a clear benefit, or just make people have to know what’s inside. And don’t forget the preheader—it’s like your subject line’s wingman. Make sure it supports or adds to the headline, not just repeats it.
Pro tip: Don’t guess what works. A/B testing email campaigns lets you try different subject lines and see which one gets more opens and clicks. Because “good enough” is not good enough.
Now, once you’ve mastered the art of getting emails opened, it’s time to keep people reading (and clicking) with content that delivers real value.
Need subject lines that people can’t ignore? Book your consultation with Tulsa Marketing Experts today.
3. Write Clear, Compelling Body Copy
Congratulations—you got them to open the email. Now, don’t scare them off with a wall of text that looks like a college thesis. The golden rule of email copy writing? Keep it concise. People scan emails; they don’t read them like a novel.
Use storytelling to create a quick emotional hook. A relatable problem. A surprising fact. Even a little humor (yes, it’s allowed). And please—for the love of all things marketing—focus on benefits, not just features. Nobody dreams about “advanced analytics.” They dream about more leads, easier wins, and maybe finishing work before happy hour.
Break up text with headers, bullet points, and short paragraphs. White space is your friend. And if you think you’re being too brief? You’re probably just right.
Speaking of keeping readers hooked—let’s talk about how to make your emails feel like they were written just for them.
Want email copy that actually keeps readers reading? Book your consultation with Tulsa Marketing Experts today.
4. Call to Action: Make It Obvious and Irresistible
You’ve built the suspense, told a great story, and now… you leave them wondering what to do next? Rookie mistake. A strong CTA is the linchpin of effective email copy writing—without it, your brilliant copy is just a pleasant read with no payoff.
Your call to action should be obvious (no one should need a magnifying glass to find it) and irresistible. Instead of “Click here” (yawn), try language like “Claim Your Spot,” “Get the Free Guide,” or “Start Growing Today.” The more specific, the better.
And no, you don’t have to settle for just one CTA per email. Testing different placements and designs—buttons, text links, even GIFs—can seriously boost your email click-through rate tips results. (Yes, your CTA deserves A/B testing love too.)
Next, let’s see how to make your emails feel like they’re written by a mind-reader.
Want CTAs that get clicks (not crickets)? Book your consultation with Tulsa Marketing Experts today.
5. Design and Formatting That Supports Your Copy
Let’s be honest—email copy writing can be Pulitzer-worthy, but if your email looks like a hot mess? No one’s sticking around to read it. Design and formatting aren’t just “nice to have.” They make or break whether people actually engage with your carefully crafted message.
First, mobile-friendly formatting is non-negotiable. Most people check emails on their phones while waiting in line for coffee—or pretending to listen in meetings. Use clean design, short paragraphs, and legible fonts. White space isn’t wasted space; it’s your copy’s best friend.
Next, balance is everything. Too many images? Overwhelming. A wall of text? Yawn. Combine compelling visuals with sharp copy to keep the reader’s eyes moving. This balance is one of the best email marketing practices top brands swear by.
Now that your design is working with your words, let’s move to the magic ingredient that makes each subscriber feel like you wrote just for them.
Want emails that look good and convert better? Book your consultation with Tulsa Marketing Experts today.
6. Use Personalization and Dynamic Content
At this point, you’ve got killer email copy writing and sleek design. But if your emails still sound like they’re talking to everyone, they’re really talking to no one. Personalization is more than sprinkling the subscriber’s first name into the greeting (though, yes, that still helps).
Smart marketers use email marketing personalization to create emails that feel like a one-on-one conversation. Dynamic content takes this up a notch—think personalized product recommendations, location-based offers, and behavior-triggered messages (like a gentle nudge when someone abandons their cart… again).
Want to feel like a mind-reader? Use data from previous purchases, browsing history, and user behavior to send exactly what your audience wants—before they even ask for it.
Speaking of understanding behavior, let’s talk about why testing your emails isn’t just for perfectionists.
Ready to personalize your emails like a pro? Book your consultation with Tulsa Marketing Experts today.
7. Test, Track, and Tweak
Even the most brilliant email copy writing isn’t “set it and forget it.” (Unless you enjoy leaving money on the table—which we’re guessing you don’t.) Testing and tracking are where good email campaigns become great email campaigns.
Keep a close eye on key metrics like click-through rates, open rates, and conversion rates. Not hitting your goals? Time to experiment. A/B testing email campaigns lets you compare different subject lines, body copy, CTA placements, and even design tweaks.
Sometimes, changing one sentence or even just one word can improving email engagement dramatically. Trust us—your subscribers will tell you what works. You just need to listen (and test).
Now, let’s wrap this up and talk about how to keep your subscribers loving your emails.
Want to start testing smarter, not harder? Book your consultation with Tulsa Marketing Experts today.
Conclusion: Your Clicks Are Waiting
At the end of the day, great email copy writing is both an art and a science. When you know your audience, craft irresistible subject lines, write persuasive email copy, and personalize your message, you’re not just sending emails—you’re driving real engagement and conversions.
By testing, tracking, and continuously improving email engagement, you can keep your emails fresh, relevant, and profitable. So, stop settling for mediocre results. Your subscribers (and your bottom line) deserve better.
Ready to turn those emails into revenue machines? Book a consultation with Tulsa Marketing Experts today and let’s supercharge your email marketing strategy.